An Abu Dhabi-based agency, we offer data-led marketing and communications with a client-centric focus.
A band of talented content creators and creative storytellers who thrive on attracting, engaging and growing audiences through data led marketing strategy, compelling copy and thumb stopping creative.
The team combines decades worth of international marketing and communications experience with a passion and commitment to Abu Dhabi, its community and vision.
We work in partnership with our clients to deliver tangible commercial results, foster a culture of curiosity and growth, and ultimately provide a return on investment for our clients and colleagues.
Mangrove Marketing is part of Phoenix Media & Publications, a leading media owner and custom publisher based in Abu Dhabi.
The Team

Stuart Singleton
FOUNDER AND MANAGING DIRECTOR
Bringing a wealth of international experience, Stuart has built his career in senior commercial and client service roles for media and communications agencies and publishers across the UK, Southeast Asia, Australia, and the UAE.
He’s gained valuable media and marketing experience across travel and tourism, hospitality, financial services, and government sectors.
As Founder and Managing Director of Mangrove Marketing, Stuart is passionate about data-led content and storytelling that attracts, engages, and retains audiences, to deliver tangible growth for clients.

Estee Kershoff
DIRECTOR PR AND COMMUNICATIONS
Estee is the Director of PR & Communications at Mangrove Marketing, leveraging over a decade of luxury media and PR experience across the Middle East and Africa. She specializes in crafting strategic narratives for brands in hospitality, F&B, education, and more, combining deep research with creative storytelling.
Her background includes editorial roles at Condé Nast, Elle Decoration, and Time Out Abu Dhabi, complemented by extensive public relations experience in the UAE. She is passionate about strategy, storytelling, and impactful content.

Anoushka Variava
PR AND SOCIAL MEDIA EXECUTIVE
Born and raised in Abu Dhabi, Anoushka brings creativity, curiosity and an ever-growing passion
for storytelling to her role at Mangrove Marketing. Anoushka has become an integral part of the team, drafting and distributing press releases, securing media coverage and driving influencer collaborations that connect brands with their audiences in authentic ways.
With a strong understanding of the local media landscape, Anoushka thrives on bringing brand stories to life. She is equally comfortable behind the camera creating engaging digital content for clients.

Nial Phillimore
HEAD OF PAID MEDIA AND SEARCH
Nial drives Mangrove Marketing’s data-driven performance and search engine marketing. Specializing in PPC, SEO, and analytics, he helps clients boost visibility, generate qualified leads, and achieve tangible business growth. Nial builds and optimizes online marketing strategies that convert, ensuring strong ROI through refined search campaigns, automation, and tracking. Nial is driven by results; he helps brands stand out and turn clicks into conversions.

Matt Caulfield
CREATIVE DIRECTOR
Matt is a Creative Director with over 20 years’ experience bringing brands to life across Australia and the UK. He’s worked with some of the best – from global agencies like M&C Saatchi and Saatchi & Saatchi to independent content studios in London and Sydney – creating campaigns for brands including Myer, David Jones and a range of emerging start-ups.
Matt helps create client visual brand strategy, design and storytelling. He’s all about smart, design-led storytelling – the kind that connects with people and builds brands with purpose and personality.

Hein Van Tonder
PHOTOGRAPHER
Hein van Tonder is an award-winning photographer based in Abu Dhabi, specializing in food, hospitality, lifestyle, and interior photography. With a decade of international experience, he has worked with prestigious brands including various Michelin-starred restaurants, Four Seasons, The Lana by Dorchester, Lavazza, and Lindt. His work has appeared in publications including Condé Nast Traveller, Wallpaper, Elle France, and Nourish by Spinneys. A four-time winner at the World Food Photography Awards, Hein creates compelling visual stories that elevate brands across digital and print media.
From Abu Dhabi to the world, let us tell your story
Unit C40-P1-0125,
Podium 1 Yas Bay,
Abu Dhabi,
United Arab Emirates
for hospitality.
