Abu Dhabi
CHALLENGE
After more than a decade with their previous agency The Ritz Carlton Abu Dhabi Grand Canal completed a strategic review of their F&B PR strategy and agency relationships with the aim of revitalising their media presence to increase coverage volume and value from its eight dining outlets. The challenge was to reinvent its press profile, storytelling and outreach strategy to deliver tangible results. An influencer collaboration strategy was also required to amplify social media presence.
APPROACH
We started with a series of discovery sessions to review past performance and align on expectations and objectives. The team visited each of the restaurants and engaged with key F&B stakeholders to truly understand the current positioning of each brand, its unique selling points and uncover new ideas and opportunities to create compelling content. A curated list of local influencers and a collaboration strategy was created to ensure we achieved the required social media goals.
IMPACT
- 195+ pieces of coverage
- 1.21M estimated avg monthly views
- $160K avg monthly PR value
- A significant milestone was the PR relaunch of the hotel’s brunch – the Chef’s Brunch 2.0 at Giornotte. The widespread media reviews and social amplification effectively re-established the brunch as one of Abu Dhabi’s essential weekend dining destinations.
The restaurant F&B teams dedication to excellence is frequently recognised in the industry’s leading awards including two restaurants in the MICHELIN Guide Abu Dhabi 2026 Selected category as well as inclusion in Time Out Abu Dhabi Restaurant Awards, What’s On Abu Dhabi Awards, and FACT Abu Dhabi Dining Awards.
TESTIMONAL
"Working with Mangrove Marketing has been a game-changer for us. Their approach is refreshingly hands-on, not just in strategy, but in execution. From pitching our stories to the right media to managing events on the ground the team consistently goes above and beyond. They’re proactive, always available, and incredibly easy to work with. Most importantly, the results speak for themselves."
THE RITZ-CARLTON ABU DHABI
SERVICES
- PR
Have a similar project in mind?
Unit C40-P1-0125,
Podium 1 Yas Bay,
Abu Dhabi,
United Arab Emirates
for hospitality.
