CHALLENGE
While Beach Rotana boasted exceptional dining experiences and premium hotel amenities, its existing Public Relations and content strategy required a sustained, cohesive voice to cut through the noise.The challenge was to: Secure regular, high-value media coverage for both the hotel and its F&B outlets. Develop visually compelling and relevant social media content that reflects the unique atmosphere of each restaurant. Ensure photography and videography assets were consistently professional and aligned with the luxury brand standard.
APPROACH
We started with a deep-dive website content audit and discovery sessions to understand the sales and marketing strategy and identify gaps and areas for attention. Using this foundation, we executed a targeted outreach campaign, aligning F&B narratives with key dates on the social calendar for maximum relevance. We also provided videography and photography services to help F&B outlets stand out on their own social media channels.
IMPACT
- 170+ pieces of coverage
- $101K avg monthly PR value
- 139K avg monthly views
- Media launch event for Trader Vics
- Multiple shoots to capture social media content
TESTIMONAL
"With their ear to the ground in Abu Dhabi and excellent media and influencer relationships, the team at Mangrove Marketing has delivered consistent PR wins for us, from highlighting our F&B offers to boost traction and sales to shining a spotlight on our larger CSR efforts. Fast, efficient, consummate professionals and always on hand to support, I cannot recommend them highly enough"
CARINE JOUN
Cluster Director of Marketing & Communications
Beach Rotana and Beach Bay Mirfa
SERVICES
- PR
- Event
- Videography
- Photography
Have a similar project in mind?
Unit C40-P1-0125,
Podium 1 Yas Bay,
Abu Dhabi,
United Arab Emirates
for hospitality.
