By Barbossa
CHALLENGE
Following a soft launch Abu Dhabi’s newest addition to the beach club scene Fahid Beach Club by Barbossa needed to create awareness and increase bookings for its daily beach experiences, wellness activities, sunset sessions, parties and DJ events. The challenge was to put the brand firmly on the map – and in the minds of its audience – as the leading beach club and lifestyle destination in Abu Dhabi.
APPROACH
Working closely with the operations and marketing team to understand the brands positioning, its products and services as well as commercial priorities we quickly hit the ground running to create META and Google awareness and conversion campaigns to clearly communicate all of the brand’s experiences and events and drive bookings. A PR strategy was created to ensure content resonated with each audience segment and appealed to a wide range of publications for maximum exposure.
IMPACT
- 170+ pieces of coverage
- $101K avg monthly PR value
- 139K avg monthly views
- Media launch event for Trader Vics
- Multiple shoots to capture social media content
TESTIMONAL
Mangrove Marketing has been instrumental in increasing our brand awareness and reputation. Their strong relationships with media and influencers is clear to see from the consistent results. Likewise their technical expertise in building and optimising paid media campaigns that convert has increased visitors and event ticket sales.
MARKETING MANAGER
Fahid Beach Club by Barbossa
SERVICES
- PR
- Paid Social
Have a similar project in mind?
Unit C40-P1-0125,
Podium 1 Yas Bay,
Abu Dhabi,
United Arab Emirates
for hospitality.
