CHALLENGE
Launching in Manarat Al Saadiyat in the heart of Abu Dhabi’s Cultural District, Taparelle, needed to hit the ground running and quickly position itself to appeal to a range of different audiences including international and domestic exhibition goers, local residents and Abu Dhabi foodies looking for a unique Mediterranean dining experience.
The challenge was to create a narrative that resonated with each audience segment and position the restaurant as a creative, cultural and culinary destination from day one.
APPROACH
Our partnership started pre-opening with a deep dive into the brand, culinary concept, and the venue’s interior design and architecture so the team truly understood the brand's ethos and target audience. This information was then used to develop multiple content pillars to attract and engage different audiences. We created a full suite of content assets including press kits, media, influencer lists, venue and menu photography for use across press, social and web. We then combined this information to develop the launch and ongoing PR and communications strategy.
IMPACT
- 380+ pieces of coverage
- 1.9M estimated views
- $99K avg monthly PR value
- The restaurant’s team and culinary excellence was quickly recognised and contributed to strong press coverage. Taparelle was included in the MICHELIN Guide Abu Dhabi 2026 Selected category and won best European Restaurant at the FACT Dining Awards Abu Dhabi 2025.
TESTIMONAL
“I’ve worked closely with the team at Mangrove Marketing to maintain awareness of our award-winning restaurant NIRI Restaurant & Bar and to launch our new establishment, Taparelle. They are timely and precise and offer creative, insightful strategies with impressive PR results”
IMAD OBEID
NIRI Restaurant & Bar and Taparelle
SERVICES
- PR
- Photography
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Unit C40-P1-0125,
Podium 1 Yas Bay,
Abu Dhabi,
United Arab Emirates
for hospitality.
