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We are an Abu Dhabi based, client-centric data-led marketing and communications agency.

A band of talented content creators and creative storytellers who thrive on attracting, engaging and growing audiences through data led marketing strategy, compelling copy and thumb stopping creative.

The team combines decades worth of international marketing and communications experience with a passion and commitment to Abu Dhabi, its community and vision. We work in partnership with our clients to deliver tangible
commercial results, foster a culture of curiosity and growth, and ultimately provide a return on investment for our clients and colleagues.

The Team

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Stuart Singleton

FOUNDER & MANAGING DIRECTOR

With a wealth of international experience, Stuart has spent his career working in senior commercial and client service roles for publishers, media houses and integrated communications agencies across the United Kingdom, Southeast Asia, Australia and the United Arab Emirates.

During this time, he gained valuable insight and experience in several sectors, including travel and tourism, hotels and hospitality, financial services, and state and federal government.

Founder and Managing Director of Mangrove Marketing, he has a passion for data-led content and storytelling that attracts, engages and retains audiences, and delivers tangible growth and commercial results for clients.

Estee Kershoff

DIRECTOR PR & COMMUNICATIONS

With over a decade of experience in luxury media and PR across the Middle East and Africa, Estee specialises in crafting strategic narratives that resonate.

Currently Director of PR & Communications at Mangrove Marketing, she combines deep research with creative storytelling to elevate brands across hospitality, F&B, education, and more.

Passionate about storytelling, strategy, and the power of a well-placed narrative, I thrive on creating content that not only informs but inspires.

Estee has previously held editorial roles at Condé Nast, Elle Decoration, and Time Out Abu Dhabi. Beyond publishing, my expertise extends into public relations, with several years experience in the Africa and Middle East markets.

Anoushka Variava

PR AND SOCIAL MEDIA EXECUTIVE

Born and raised in Abu Dhabi, Anoushka brings creativity, curiosity and an ever-growing passion for storytelling to her role at Mangrove Marketing. Since joining the team full time, she has become an integral part of the agency’s PR and social media work, drafting and distributing press releases, securing media coverage and driving influencer collaborations that connect brands with their audiences in authentic ways.

With a natural flair for content creation and a strong understanding of the local media landscape, Anoushka thrives on bringing brand stories to life both online and in print. She is equally comfortable behind the camera creating engaging digital content or behind the scenes coordinating campaigns with focus and energy.

Nial Phillimore

PERFORMANCE MARKETING SPECIALIST

With a passion for data-driven marketing and measurable results, Nial brings a sharp strategic focus to Mangrove Marketing’s performance and search engine marketing work. His expertise spans PPC, SEO and analytics, helping clients boost visibility, generate qualified leads and achieve tangible business growth.

Nial works closely with clients to build and optimise online marketing strategies that convert. From refining search campaigns to improving automation and tracking, he ensures every digital initiative delivers real value and a strong return on investment.

Driven by curiosity and results, Nial thrives on helping brands stand out online and turn clicks into customers.

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Matt Caulfield

CREATIVE DIRECTOR

Matt is a Creative Director with over 20 years’ experience bringing brands to life across Australia and the UK. He’s worked with some of the best – from global agencies like M&C Saatchi and Saatchi & Saatchi to independent content studios in London and Sydney – creating campaigns for brands including Myer, David Jones and a range of emerging start-ups.

Matt works closely with the Mangrove Marketing team in Abu Dhabi, helping shape brand strategy, design and storytelling across the region’s restaurant, hotel and lifestyle sectors. He’s all about smart, design-led storytelling – the kind that connects with people and builds brands with purpose and personality.

When he’s not working with clients, Matt teaches postgraduate design at the University of Sydney.

Emma Burns

CREATIVE

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ADDRESS CONTACT Yas Creative Hub
Unit C40-P1-0125,
Podium 1 Yas Bay,
Abu Dhabi,
United Arab Emirates
hello@mangrove-marketing.com PHONE FOLLOW US +971 (0) 2 552 8007 Abu Dhabi's leading agency
for hospitality.